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Jewelry, as an art form, has the power to create moods, provoke opinions and produce reactions. This is the design philosophy that Florida based jewelry designer Cheri Sims follows in creating and developing her own unique collection of jewelry. The design is of much greater importance to Cheri than the intrinsic value of the materials she works with. Cheri's goals are to use inventive design in each of her pieces, which is what gives Cheri her signature look.

When the mood strikes to create, Cheri finds inspiration for her designs in familiar and recognizable things, from the natural beauty of smiling children to the brilliance of crystals and pearls. It is the materials that can become inspiring and sometimes, it is that something else...something that draws you back for a second look.

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